Contact
J1 BEACH x NUANCES AGENCY
Objective: Gain 20,000 followers in 3 weeks ahead of launch.
Result: Mission accomplished.
J1 Beach is Dubai’s new luxury beachfront destination, gathering 13 premium beach clubs.
Nuances Agency was hired to accelerate audience growth, build awareness, and prepare a digital ecosystem ready for launch.
We delivered a 3-pillar growth framework:
Growth-Hacking
TikTok Ads
Instagram Growth Optimisation
PILLAR 1 : GROWTH HACKING (PHANTOMBUSTER SYSTEM)
We targeted active followers of Dubai’s top beach clubs (Nikki Beach, Twiggy, Verde, Kyma, Drift, Cove Beach…).
Goal: build a qualified audience quickly.
Approach:
-
Scraping recent engagers
-
Filtering active accounts
-
Auto-like sequences (100/day)
-
Alternation of two bots to avoid detection
-
Daily KPI tracking & adjustments
Results:
-
+800 new followers/day
-
32.7M views
-
13.8M reach
-
128,653 profile visits
PILLAR 2 : TIKTOK ADS STRATEGY
We selected 10 high-performing videos (fast pacing, cuts, trends, compliant with regional policies).
Audience Testing:
Countries tested: UAE, Indonesia, Philippines, Thailand, Malaysia, Qatar
Age: 18–24 & 25–34
Interests: luxury lifestyle, restaurants, beach clubs
Campaign Setup:
-
€2,500 budget over 3 weeks
-
Traffic Campaign (A/B test)
-
Website Conversion Campaign
-
Dark Ads identity @j1beachdubai
-
CTAs: Learn more, Discover, See timetables
-
Landing page: Instagram profile
Outcome:
Fast, cost-effective traffic and a strong surge in high-intent visitors.
PILLAR 3 : WEEKLY OPTIMIZATION
Week 1: Testing audiences & campaign structures
Week 2: Refining best markets (notably UAE + SE Asia)
Week 3: New TikTok-oriented creatives based on real data
KEY TAKEAWAYS
-
Combining growth-hacking + paid ads maximized speed & scale
-
Non-UAE markets offered very low CPC, ideal for reach
-
UAE delivered high-intent traffic crucial for launch
-
Daily optimisation prevented budget waste and boosted growth efficiency
FINAL RESULTS
Objective of 20K followers in 3 weeks : achieved
GLOBAL PERFORMANCE
-
+800 followers/day on average
-
32.7M TikTok views
-
13.8M accounts reached
-
+128K profile visits
-
Strong conversion from UAE + high reach from SE Asia
OUTCOME
J1 Beach built a strong, qualified, and engaged audience in record time, perfectly aligned with its luxury positioning.
Result:
+20,000 new followers in under 3 weeks
A powerful acquisition system ready for long-term scaling.