top of page

MAISON AMORINE x NUANCES AGENCY

Build a refined, expert and coherent digital presence for a premium clean beauty brand, from strategy to creative execution.

DSC03746-Modifier-2.jpg

Maison Amorine is a French clean skincare brand inspired by African botanicals.
When we started, the brand had no online presence, no content, and no defined visual universe.
Our mission: create a complete digital ecosystem ready for launch.

We developed a 360° support, including:

  • full social media strategy

  • Instagram management & storytelling

  • art direction & photoshoot in Bali

  • flyers & event creative assets

  • website art direction

  • TikTok launch preparation

  • monthly consulting + execution

​PILLAR 1 : BRAND AND SOCIAL MEDIA STRATEGY 

We developed the full strategic foundation:

  • brand & competitor audit

  • positioning (heritage, sensoriality, expertise)

  • editorial pillars (ingredients, rituals, science, founder vision)

  • tone of voice: warm, poetic & technical

  • storytelling structure for product education

​

Outcome: a clear, timeless brand universe ready to scale.

PILLAR 2 : INSTAGRAM CREATION & MANAGEMENT

We built the account from zero, then managed it fully:

  • visual direction & grid curation

  • weekly content calendar

  • bilingual captions EN/FR

  • sensorial + educational storytelling

  • community management

  • analytics & optimisation

FEED Maison Amorine-3.png
IMG_2743.PNG
28ac86002f0403e0a4749189f189af5d-removebg-preview.png
DSC03982-Modifier.jpg

PILLAR 3 : CREATIVE PRODUCTION (BALI PHOTOSHOOT)

Complete production handled by the agency:

  • photographer sourcing

  • studio booking

  • model casting

  • creative direction

  • shot list & moodboard

  • on-site supervision

  • ​

Result: premium lifestyle + product visuals mixing textures, rituals and warm light.
(Insert horizontal collage)

PILLAR 4 : DESIGN & COLLATERAL

We created multiple assets to support the brand:

  • flyers for events

  • Ulule campaign visuals & countdown

  • highlight covers

  • packaging storytelling previews

  • promotional materials

PILLAR 6 : TIKTOK LAUNCH PREPARATION

Ongoing setup of the TikTok brand identity:

  • sensorial + educational hooks

  • ingredient storytelling

  • founder-led content

  • micro-ritual formats

PILLAR 5 : WEBSITE ART DIRECTION

Support with:

  • image selection

  • brand consistency

  • UX recommendations

  • copywriting guidance

  • homepage structure

​

The result: a clean, warm and expert e-commerce experience.

logo pote manon-1.png

RESULTS

  • A complete digital ecosystem created from scratch

  • A strong and recognisable Instagram identity

  • Professional campaign visuals produced

  • Deep engagement around heritage & ingredients

  • Brand ready for TikTok expansion and e-commerce launch

OUTCOME

Maison Amorine now has a coherent, premium and strategic digital presence, supported by strong creative assets and a clear growth roadmap.

FEED Nuances Agency.png

Founder Testimonial

“Emma is a trusted and valuable partner: she delivers on time, communicates clearly, and is proactive. She is creative, full of ideas, and has the network to bring them to life. A partner who works with professionalism and dedication. I highly recommend her!” - Anne-Cécile, Founder

bottom of page